STYLE GUIDE
(Art Vandelay)

Brand guidelines define the assets and materials that make a company unique. Logos, typography, color palettes, print media etc are contained in physical brand books, but as with everything else brand guidelines are making their way online too. To assure that a brand is handled consistently, each one of these entities must adhere to the same set of guidelines when touching a brand. I made sure this fashion store had a consistent identity throughout.